In the consumer packaged goods industry- including luxury and retail branded products, companies are always searching for ways to differentiate themselves in the marketplace. As such, they spend millions to billions of dollars on research and development and their supply chains, which directly affect not only the quality and design of their products, but also the efficiency of bringing them to the market. Because competition has squeezed margins, brand owners are frequently looking to their supply chains to reduce costs while providing consumers with the same quality goods at lower prices.
Similarly, the operations of brand counterfeiters have become more complex and competitive. As the single biggest facilitator of global commerce, the internet has provided counterfeiters with the ability to bring their products to market quickly, cheaply and anonymously. Surprisingly, well known brands are often not even aware that their products are being counterfeited.
At Dynamos Investigators, we have experienced investigators with in-depth knowledge of the Nigerian geographic region,
and will be able to identify the type of product being counterfeited/faked and can also provide companies with valuable insight into where vulnerabilities exist and how to mitigate those risks.
Ultimately, vigilance and persistence are critical to the success of any anti-counterfeiting campaign.